At the FEPE conference in Madrid (June May 2011), Nigel Clarkson (Sales and Marketing Director) focused on the ground breaking PrimeView solution now reaping benefits for them in the UK market place. Fusion is used by Primesight to manage the complete lifecycle of their D/OOH inventory, proof of posting and transparency to the client has always been at the forefront of Primesight objectives.
PrimeView (using Key Systems E-Worklist Mobile technology) is used to issue instructions directly to their operations team and then allows them to receive real time updates of posting completion, problems and geographical location information.
To give the client a birds-eye view of the results Fusion produces a Google earth mapping file so the client can have proof of performance tour sat at the comfort of their own desk.
